Newspaper publishers and leaders of other media companies might be forgiven for thinking that the universe is conspiring against them. Many have only just managed to get their digital operations to the point where they are generating at least some revenue—although not nearly as much as print used to—and now they find themselves behind another eight ball. In this case, it’s mobile, where they are looking at another massive reduction in revenue, even if they do manage to build a sustainable business.
It’s not like the growth of mobile should come as a big surprise to anyone. It’s been happening for the past several years: More and more web users are spending larger and larger amounts of their time on a mobile device, to the point where it has become the preferred way of getting news and other media content. But that doesn’t mean anyone is actually paying for it.
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